ConversionXL

JUNE 24, 2020

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Block sketchy IP addresses.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 8, 2016

To illustrate this and the lack of improvement in forms, take a look at IBM’s contact form in 1996 and their form in 2016. For example, instead of forcing everyone to enter their country or search for it in a long dropdown list, why not just suggest the country they’re visiting the website from based on their IP address?

Web 120

Web Mobile Conversion Finder 120

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 2016: 5K ads a day. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience.

San Antonio 86

San Antonio Metrics B2B Analytics 86