2016 IP PPC Technical Review 
ConversionXL
JUNE 24, 2020
Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!
ConversionXL
APRIL 12, 2017
Crappy or outdated technology. 89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. 2016: 5K ads a day. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). When do you need a new website? Image Credit.
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