Version One Ventures

FEBRUARY 15, 2017

This funding is big news, particularly since 2016 was a weak year for Ed Tech funding. Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. They hustle.

Vertical 131

Vertical Technical Review Cofounder Sales Cycle 131

ConversionXL

MARCH 6, 2019

But there are technical and strategic keys to smart deployment. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ad tech specs.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. focusing your sales team’s time and effort on those leads that are qualified. Where are our ideal customers located?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. However, as an agency, clients expect you to be knowledgeable about shifts in the market, new technologies, approaches, tactics, and methodologies.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. In 2016, they had a huge layoff and had to shift strategy. Offline sale – typically. Long sales cycle – 18 months or more.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. Crappy or outdated technology. 89% competed solely on customer experience in 2016. Create a revenue forecast before you even run the experiment. 2016: 5K ads a day. Conversion rate is a ratio and ratios are a huge problem. 10K / 1M = 1%. Are both created equal?

San Antonio 86

San Antonio Metrics B2B Analytics 86