How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). Aggregate Audience Data. billion smartphone users in 2012.
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