Remove 2017 Remove Aggregator Remove Analytics Remove Campaign
article thumbnail

A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. In 2017, Kaggle was acquired by Google. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle?

article thumbnail

Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The analytics portal syncs with independent CRMs to wed engagement and sales data. Demandbase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Marketers are left with analytics that don’t match up with the actual amount of users on their site.

Mobile 48
article thumbnail

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. Please be creative and don’t take no for an answer when it comes to the value of analytics.

Metrics 141
article thumbnail

Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124
article thumbnail

Transcript of How to Produce Content with a Limited Budget

Duct Tape Marketing

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. And you can start to put that in Excel or whatever and aggregate the most popular responses. It could be any way of communication.

Email 32