YoungUpstarts

FEBRUARY 27, 2014

Global social media analytics and optimization company Socialbakers has announced the opening of its new Asia-Pacific headquarters based in Singapore. ”By 2017, Asia-Pacific will have the largest social network population worldwide. In the News Asia Pacific digital marketing Singapore social analytics social media Socialbakers'

Asia 178

Asia Czech Republic Singapore Social Media 178

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Marketers are left with analytics that don’t match up with the actual amount of users on their site.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. In 2017, Kaggle was acquired by Google. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle?

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

JANUARY 24, 2017

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Will all businesses be able to configure their testing tool to their analytics and ensure the data they are recording is correct?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

FEBRUARY 3, 2016

Gartner expects mobile commerce to make up 50% of all ecommerce payments in the US by the year 2017 and Statista predicts that the volume of mobile payments worldwide will exceed $720 billion by the year 2017. It is the age of big data and even POS systems capture a wealth of customer data. Bitcoins Stay Steady.

New Zealand 100

New Zealand Mobile Australia China 100

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Technical analysis – Crush all the bugs on your site: Check Analytics – identify issues, cross browser & cross device testing. Web analytics analysis: Most popular pages – optimize these! You can do this for free in Google analytics.

Analytics 85

Analytics Sweden Metrics Estonia 85

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. If someone opts in to your email list because they’re legitimately interested, these are the first people you should be sending automated campaigns to.

Developer 133

Developer Marketing Software Review Technical Review 133

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The analytics portal syncs with independent CRMs to wed engagement and sales data. Demandbase.

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

SEPTEMBER 7, 2017

It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. We’re in 2017.In We’re in 2017.In Better post-campaign marketing possibilities. Assess Your Analytics and Make Constructive Changes.

Advertising 42

Advertising Mobile Analytics Campaign 42

Brandanew

AUGUST 1, 2016

We’ll be discussing trends, consumer behavior changes and what companies can do to stay on top of things in the marketplace for 2017 and beyond. Red Bull has always had its “it gives you wings” campaign which I think is super identifiable for them. Tell us what you disagree with or what speaks to you the most! And you want that perk.

Social Media 100

Social Media Marketing Media B2C 100

ConversionXL

DECEMBER 13, 2017

Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. What’s something new and useful that was added in 2017 the top experts love? My favorite GTM release of the year is hands down the two new triggers released in October 2017: Scroll Tracking & Element Visibility.

Analytics 133

Analytics AJAX Artificial Inteligence Conversion 133

Duct Tape Marketing

OCTOBER 6, 2017

Natural editorial links from high-traffic authoritative websites are now one of the best ways to build links in 2017. If you’re looking for another tangible way to measure PR, try logging into your Google Analytics account. If you can think of any other ways to measure PR campaigns why don’t you get in touch with us? Conclusion.

PR 45

PR SEO Analytics Campaign 45

Jeff Hilimire

DECEMBER 11, 2018

As an example, sometimes they helped the nonprofit understand how to set up and use Google Analytics, while other times they might be giving advice on how to use Instagram more effectively for their upcoming campaign. In 2017 we held four events: Atlanta, New York, Boston, and Minneapolis. Today, there is a staff of 3.5

Atlanta 62

Atlanta Raleigh Minneapolis New York City 62

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Please be creative and don’t take no for an answer when it comes to the value of analytics. You take advantage of them by living in 2017!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

SEPTEMBER 4, 2019

Age 18+, June 2017. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. PWA analytics are difficult to set up and manage. This can also affect ecommerce sites that have, for example, marketing campaigns with time-limited offers.

Web 103

Web Caching HTML Marketing 103

ConversionXL

AUGUST 13, 2019

ReferralCandy Growth Manager Darren Foong said the company found itself in a unique position when they launched their second SaaS startup, CandyBar , in 2017. You should be able to say something like, “For each $1 we put into this specific marketing campaign, we get a result of $5 in terms of revenue.”

Metrics 117

Metrics SQL Retention Churn Rate 117

Scalable Startup

FEBRUARY 1, 2013

The Future of Startups 2013-2017, beginning of a series. So GoodData is an actual easy-to-use analytics package. Walmart’s advantage in logistics and in pricing and in data analytics was just so great that they could kill small retailers at will. So GoodData is at the intersection of kind of marketing and business.

Software Review 22

Software Review Startup Venture Capital Stock 22

ConversionXL

AUGUST 8, 2018

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. In Learning Analytics: Measurement Innovations to Support Employee Development , authors John Maddox, Jean Martin, and Mark Van Buren reveal that, when it comes to training, some 96% of CEOs want to measure one aspect more than any other: impact.

Marketing 106

Marketing Metrics Programming Leadership 106

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

AUGUST 10, 2017

We’re going to talk about google analytics. Now, I know people don’t get excited about analytics and data, but the fact of the matter is businesses that track their data, that use the data to get better succeed, and those that don’t get lucky, I suppose, occasionally. So Jeff, thanks for joining me. Jeff S: Hey John.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

JANUARY 16, 2018

While it’s impossible to accurately predict the future, if 2017 taught us anything, it was to pay attention to the power and effect of a creative video strategy. Get creative and split test your campaigns when it comes to the overall message and content of your videos. Learn from the past and get ready to adapt and change during 2018.

Video 111

Video Small Business Sales Cycle Audience 111

Duct Tape Marketing

MARCH 14, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. Learn more at klaviyo.com. dtmactive.

Audience 31

Audience Video Sales Campaign 31

Duct Tape Marketing

MAY 16, 2024

By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Sure, it can work a little bit, but apex of what they had going back in 2017, this was pretty hard. Now this offer is limited to new active campaign customers only.

Campaign 58

Campaign Audience Technical Review Analytics 58

The Startup Magazine

MAY 22, 2017

Despite the fact it’s 2017, there are still self-proclaimed experts that are talking about writing blogs between 300-600 words long that are stuffed with keywords – these people need to be ignored. Writing with SEO in mind won’t hurt, but the aim of your blog should be to educate people on a topic.

Marketing 74

Marketing Social Media PR Audience 74

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. I hear this at every company I’ve ever been, oh we’ve used that, we’ve used that in that campaign.

Email 31

Email Search Engineer Curation 31

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. How to Track It – Log into your business’ Google Analytics account and go to the reporting section. Sadly, most marketers see this as a challenge. Bounce Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Occam's Razor

JUNE 7, 2017

To give you some context as to how insanely lame these numbers are, Expedia.com received 59,400,000 Visits in May 2017. The Marketing < > Analytics Intersect. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. 3/6,462,977. At this point you are weeping with me: 0.00005%. Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Duct Tape Marketing

FEBRUARY 2, 2017

The year 2017 is predictable. Campaigning such content is no doubt going to be complex. This trend is going to run throughout 2017 and may be further than that. Marketers need to stop campaigning insensitive contents and stop being tone deaf. billion by 2017. So, exist where your customers are !!

Social Media 28

Social Media Distribution SEO Audience 28

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). The Now Career Plan: Analytics Experience vs. Analytical Thinking.

Analytics 136

Analytics Artificial Inteligence Marketing Campaign 136

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Analytics 124

Analytics United States Audience Cyprus 124

Reid Hoffman

DECEMBER 26, 2018

A series of articles in the New York Times describes an alleged operation to spread misinformation during the 2017 Alabama Senate race. I proudly support aggressive campaigning?—?both We cannot permit dishonest campaign tactics to go unchecked in our democracy?—?no both on the ground and digitally?—?and

Technical Review 28

Technical Review Alabama Campaign New York 28

Hunter Walker

JUNE 19, 2017

Catherine Vaughan: My co-founders and I met while working on the Hillary Clinton campaign in Ohio. Because Republicans consistently outspend Democrats, we need to use high-quality analytics to target the most “flippable” races. What’s your origin story? Do you work totally outside of the established structures?

Columbus 84

Columbus Cleveland Cofounder Ohio 84