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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn began beta testing video ads in October 2017. Stay on brand.

Video 129
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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

You can use your social media presence to put a call out for comments. Use your social media connections to find your core market, and direct your attention their way. Build your social media presence to support your product. Instagram is overflowing with people sharing beauty products, tips, and advice.

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The Importance Of Managing Your Brand Reputation From The First Day

YoungUpstarts

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Brands that monitor feedback online, via social media platforms and review sites, will be best equipped to deal with any issues before they become major problems. And that’s massively important.

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6 Holiday Marketing Tips And Ideas For Small Businesses

YoungUpstarts

This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company’s logo , or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the spending season and find ways to market to enthusiastic customers.

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Choosing the Right Marketing Channels for Your Business

Duct Tape Marketing

As of October 2017, there are roughly sixteen marketing channels available to us. Referral Marketing – This includes intentional word of mouth activities, viral tactics, and intentional referral generation (should be a must for any business). Businesses need to get very, very good at getting clients in just a few of these channels.

Channel 57
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From CIO to CMO, A Data Story

Venture Chronicles

Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will spend more on IT than the CIO function. Marketing budgets, as a consequence, will become less campaign and project based, more process and systems based as a result.

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Twitter Link Roundup #181 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Media Players In Mobile User Interfaces – 37 Examples – [link].