ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. Measuring success before the sale. The gated B2B portal.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. target account marketing in B2B segment,” wrote one user ), MRP has tried to differentiate based on how it selects and delivers ad content. Demandbase. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MAY 8, 2019

Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017. Delivering messages via post can be a differentiator between you and your ecommerce competitors.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131