2018 Audience B2C Media 
ConversionXL
MARCH 6, 2019
An eMarketer study estimated that, in 2018, 25% of U.S. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. In March 2018 , LinkedIn video ads became available to all companies. The growth of B2B video marketing.
ConversionXL
FEBRUARY 18, 2019
Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.
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VC Cafe
JULY 26, 2020
In 2018, Quibi (back then called NewTV), raised $750 million in seed capital pre-launch (the service went on to raise an additional $1 billion ahead of the product launch in March 2020). If you can afford to make an MVP look and feel great, even at the expense of time to market or cost, why compromise? Cash (alone) isn’t king.
ConversionXL
MARCH 18, 2019
Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). One study suggests that B2B buyers are even more emotional than B2C buyers.). This is a missed opportunity. And when teams are happier, they tend to play better. Case studies are just as powerful.
Duct Tape Marketing
FEBRUARY 2, 2023
Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? It's an audience and that's fine. I look, I owe a lot to my audience.
ConversionXL
SEPTEMBER 2, 2019
On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. You still need to provide the products and services your target audience wants. They knew they had to simplify the registration process.
Up and Running
AUGUST 7, 2019
Media darling Dollar Shave Club built a major business through smart advertising and getting in on the subscription box craze ahead of the game. Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Your audience is on their phone more than ever, so your site needs to be ready.
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