Remove 2018 Remove B2B Remove Campaign Remove eCommerce
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Muun’s more well-known competitors had more features and better pricing.

Marketing 110
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. After all, your website and your brand should work in tandem.

Mobile 48
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

With paid access to GA360—$150,000 per year, billed monthly at $12,500 with an annual contract—users also get access to 360 versions of other products: The announcement of the Google Marketing Platform, in June 2018, combined paid ad platforms and the Google Analytics 360 Suite. Image source ). GA360 and Salesforce integration. email, SMS).

Analytics 126
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Social Login and CRO: 9 Things You Should Know

ConversionXL

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% Conclusion.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Slow delivery times : When it comes to managing ecommerce logistics—coordinating online orders, fulfilment, and shipping—hiccups are inevitable. Here’s the largest ecommerce website on the globe, Amazon , apologizing for delayed shipping: (Image Source ). Sometimes text messages can be delayed due to network issues—it's a pain. ??

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131