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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Preparation. Website User Experience.

eCommerce 157
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap.

Analytics 119
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What Small Businesses Can Do To Survive And Thrive During The Pandemic

YoungUpstarts

According to the numbers published by the Small Business Administration in 2018, 20% of these enterprises fail in their first year. The opportunity here is in improving communication channels through the plethora of tools that technology and the internet offer. You can even tap into the growing ecommerce market.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Muun’s more well-known competitors had more features and better pricing.

Marketing 110
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How Email Can Help You Manage The Dreaded Backorder

ConversionXL

Ecommerce customers are used to getting what they want, when they want. In 2018, when we had a lot of backorders, we struggled to communicate with our customers in the beginning, resulting in quite a few unhappy customers. While delays and backorders are a normal part of ecommerce, you can take steps to reduce their frequency.

Email 90
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

With paid access to GA360—$150,000 per year, billed monthly at $12,500 with an annual contract—users also get access to 360 versions of other products: The announcement of the Google Marketing Platform, in June 2018, combined paid ad platforms and the Google Analytics 360 Suite. Image source ). GA360 and Salesforce integration. email, SMS).

Analytics 126