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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018. Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Billion dollars.

eCommerce 157
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

Companies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences.

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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. An eMarketer study estimated that, in 2018, 25% of U.S. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. In March 2018 , LinkedIn video ads became available to all companies. The growth of B2B video marketing.

Video 129
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. Will Instagram soon be a primary channel for most B2B companies? Kick off an influencer campaign. The campaign increased their follower growth rate by 404%. So should you bother? Image source ).

B2B 113
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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. Content marketing in general—and video marketing in particular—needs strategic planning to work. Possibly gated, since the focus is lead generation.

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9 Account-based Marketing Case Studies

ConversionXL

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion.

Marketing 105