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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. If you own an online business, Black Friday and Cyber Monday could shape up to be the most wonderful time of the year – cue the Andy Williams tune – if your ecommerce shop is prepared. Preparation. Website User Experience.

eCommerce 157
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

” It’s turned a vast majority of the ecommerce world into a race to the doorstep, and plenty of things are falling by the wayside in the rush. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131
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How to Solve the Biggest Shipping and Fulfillment Challenges of 2019

Up and Running

By 2021, global B2C ecommerce sales are expected to surpass $4.5 trillion reached in 2018. If you’re an ecommerce retailer, not only should your line of products be of optimal quality, you need to be able to get them to your customer’s door as quickly as possible. ecommerce sales are declining. percent in 2015.

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What Small Businesses Can Do To Survive And Thrive During The Pandemic

YoungUpstarts

According to the numbers published by the Small Business Administration in 2018, 20% of these enterprises fail in their first year. Don’t be afraid to ask family, friends, and even social media for any help. Plus, according to the Harvard Business Review, working from home increases productivity by at least 4.4%

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

You start your day with a check-in on social media. You spot a negative review on your Facebook page. Slow delivery times : When it comes to managing ecommerce logistics—coordinating online orders, fulfilment, and shipping—hiccups are inevitable. This was a couple of software engineers who put this in for whatever reason [.]