B2B Influencer Marketing: 4 Strategies that Move the Needle
ConversionXL
AUGUST 7, 2019
That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.
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