5 Keys to Ensuring Credibility, Trust, and Customers
Startup Professionals Musings
DECEMBER 18, 2020
The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling.
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