Remove 2020 Remove Campaign Remove Early Stage Remove Technical Review
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. And while this was a good start, a significant position of these companies were early-stage startups. Let’s dive in.

B2B 150
article thumbnail

How can startups engage with Google?

VC Cafe

For many CEOs, competition with the tech giants an existential concern. A relationship with Google can take many forms, which I will detail in this post as a guide for founders exploring their relationship with big tech. Gradient Ventures – an early stage fund backed by Alphabet, investing exclusively in AI first companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Creative Automation

VC Cafe

With new advances in AI, creativity is now being transformed by technology and offered as a services for consumers and companies. Creative automation is the ability to create original, high quality content (text, video, images, music, art, etc) leveraging data and technology.

article thumbnail

4 Essential Hires If You’re Starting a Business in 2020

Up and Running

As the end of the year approaches, it’s a good time to take steps to start your business in 2020. Gen Z is mobile and tech/savvy, frugal, concerned about social and environmental issues, and less focused on brand prestige than previous generations. It might seem easier to put off thinking about your first essential new hires.

Hiring 77
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. In 2020, Clubhouse established a market for an audio-only social platform. Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. Rewards program, contests, email marketing, campaigns; Revenue. Acquisitions.

Marketing 115
article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). ConvertKit and Drip both technically do the same thing.

Marketing 110
article thumbnail

Midas List 2020: Forerunner’s Eurie Kim (and Why Company Names Matter to Her)

Hunter Walker

At the time, no one was investing in early stage consumer companies — it wasn’t a “thing” yet. Every aspect of our lives are being disrupted with technology (specifically the mobile phone) and not one category will go untouched. So when Kirsten described her vision for Forerunner, I was hooked. EK: It’s a great question.

Naming 48