Acquisition Advertising Aggregator Vertical 
David Teten
APRIL 1, 2021
Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants.
ConversionXL
AUGUST 19, 2016
Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.
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Both Sides of the Table
APRIL 10, 2010
In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Aren’t they going to get squashed as Twitter starts to focus more on advertising?
Austin Startup
APRIL 25, 2017
Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. or Weightwatchers.co.uk
www.kalzumeus.com
AUGUST 13, 2012
Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. You might have heard the old advertising saw that someone needs to hear about your brand seven times before they buy. Consider this blog post (we’ll walk it back to email in a second).
www.pakman.com
SEPTEMBER 27, 2012
At the scale of Facebook, you could have your users share almost anything and still be able to build a large business, purely by loading the site up with lots of advertising that is (at very least) rudimentary targeted. They also must move advertising off-site, as they are now doing, which I detail in this post.). David Pakman.
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