Remove Acquisition Remove Affiliate Remove Channel Remove Internet
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Perhaps the biggest culprits of click fraud are robots—malicious computer programs ( botnets ) that automatically scan the internet and subtly carry out clicks, trying to pass as human. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. PPC is still a useful digital marketing channel.

PPC 121
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

It’s a proverb as old as the internet, probably older. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge.

Email 136
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60
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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo. Perform Background Checks.

Equity 125
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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

More than half of all active internet users worldwide use it, and two-thirds of users say they visit business pages at least once a week. Note: We recommend that group admins share any commercial or business affiliations in the group, as well as updating the group if affiliations change. via Facebook ]. Spread the word.

Marketing 134
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. Visit 2: Came from Affiliate Campaign click. Don't be that person. Oh one more thing.

Analytics 122