Is Click Fraud Devouring Your Ad Budget?
ConversionXL
JUNE 24, 2020
Perhaps the biggest culprits of click fraud are robots—malicious computer programs ( botnets ) that automatically scan the internet and subtly carry out clicks, trying to pass as human. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. PPC is still a useful digital marketing channel.
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