Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). So, what makes affiliate programs so attractive to startups?

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 23, 2022

Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many through affiliate deals? Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. How many adds came through organic SEO? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

NOVEMBER 12, 2018

The “Referral ID” field is also unnecessary, but it’s probably there for affiliate reasons. It’s easy to give affiliates the Referral ID and tell their customers to use it during the registration process. Easy for the affiliates, but not useful for end users.). Don’t focus only on acquisition. What to do instead.

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

SVPG

APRIL 28, 2012

Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral.

Product 108

Product Technical Review Marketing Affiliate 108