ConversionXL
FEBRUARY 3, 2022
Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Use this information to optimize for retention with: Transactional messaging. Introduce retention hooks that give users a reason to send notifications to other users. Gamification.
ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).
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ConversionXL
NOVEMBER 12, 2018
The “Referral ID” field is also unnecessary, but it’s probably there for affiliate reasons. It’s easy to give affiliates the Referral ID and tell their customers to use it during the registration process. Easy for the affiliates, but not useful for end users.). Why not tell me that upfront? Have one or the other, not both.
SVPG
APRIL 28, 2012
Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral.
Both Sides of the Table
APRIL 4, 2011
How many through affiliate deals? Retention / Churn. I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. If you can break this down by channel that you’ve acquired them from this is obviously better.
Up and Running
FEBRUARY 18, 2021
We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Retargeting and remarketing.
Up and Running
SEPTEMBER 10, 2021
In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. This may be something simple like a test instance of the software or as hands-on as a live demo session.
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