The Startup Magazine

JULY 4, 2017

The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee. Also, the team needs an affiliate manager to recruit the affiliate partners who will market the site if the company chooses to work with an affiliate site.

Securities and Exchange Commission 68

Securities and Exchange Commission Software Review United Kingdom Affiliate 68

ConversionXL

FEBRUARY 3, 2022

Use incentives to optimize customer retention and advocacy through gamification. If people have to jump through hoops, your program will likely fall flat. For example, when ConvertKit began to grow its user base by cold-emailing bloggers , it doubled down on the tactic and scaled it up to include an affiliate program and webinars.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SVPG

APRIL 28, 2012

Product management (which goes by the program manager title) defined the products to be built. Vertical/affiliate/evangelist programs. Measurement of marketing programs (ROI and mapping to business goals). They recognized that the two jobs generally required different skills and people to be done well.

Product 108

Product Technical Review Marketing Affiliate 108

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. How much do you stink?

Metrics 137

Metrics Campaign Email Marketing 137

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. for three months, for a retention after three months of (0.85) 3 = 0.61. I guess that last sentence sounded like abstract business-speak drivel.

Business Model 245

Business Model Metrics Engineer Technical Review 245

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. In David Skok’s post, he says: “Life Time Value > Cost of Acquisition. (It

Customer 133

Customer Churn Rate Retention Acquisition 133

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Earn more affection. Here's an example.

Analytics 131

Analytics Marketing Campaign Metrics 131

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. So both Acquisition and Referral can be tabled for now. If so, what is the average time to conversion (time period X)?

Metrics 51

Metrics Lean Retention Startup 51

steveblank.com

JULY 8, 2011

automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool. WebSequenceDiagrams - sketch sequence diagrams.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. affiliate and referral marketing on the web. NESTA : They invest in early-stage companies, inform and shape policy, and deliver practical programs that inspire others to solve the big challenges of the future. Analytics blog â??

Software Review 53

Software Review Technical Review Startup 53