Acquisition Affiliate Reference Retention 
ConversionXL
FEBRUARY 3, 2022
Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.
Up and Running
FEBRUARY 18, 2021
Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). So, what makes affiliate programs so attractive to startups?
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Up and Running
SEPTEMBER 22, 2021
If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.
ConversionXL
NOVEMBER 22, 2022
Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.
ConversionXL
MAY 27, 2022
Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.
ConversionXL
OCTOBER 4, 2021
Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. However, it’s not without challenges. Customer journeys are rarely linear. Image source.
ConversionXL
FEBRUARY 3, 2022
Use incentives to optimize customer retention and advocacy through gamification. Every time a customer refers a friend, they get a free month of Postcron Premium. While personalized content is based around customer satisfaction (i.e. creating positive sentiment), incentives are powerful motivators for repetition and brand advocacy.
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