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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Real time web usage outpaces business models.

Internet 106
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe that many social networks confused this idea. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.

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The Series A crunch is hitting now. Have we even noticed?

pandodaily.com

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. But it’ll take more than a branding campaign for Microsoft to attain even a sliver of the fandom enjoyed by Apple.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. This provides us more time to develop meaningful relationships with prospects and customers. 3) Raise capital.

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Startup Resources

www.vccafe.com

Social networking. Social/Sharing. Social functionality. Campaign Monitor. great web customer acquisition tutorials. analytics for social media and online. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Google Ads.