Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
They are the reason we call the web the most accountable channel on the planet. Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. In aggregate almost all data is useless (like # of Visits).
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