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The Final Edition

thebarefootvc

acquisition of Plaid by Visa, in a highly competitive deal, shows how even the largest incumbents are feeling pressure to innovate and need to think outside of their current business models. Along those lines, I have been spending time thinking of the the continued digitization of the financial services sector. The recently announced $5.3B

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How To Optimize Mobile Pages To Drive Phone Leads

ConversionXL

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. Outleads’ platform shows a heat map report that aggregates all calls, as well as the element click associated with each individual call.

Mobile 112
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). or Weightwatchers.co.uk

Analytics 133
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Startup Resources

www.vccafe.com

great web customer acquisition tutorials. aggregation. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools. Google Analytics â?? web analytics from the borg. Kissmetrics â?? actionable analytics. GetClicky â??