thebarefootvc

JANUARY 15, 2020

acquisition of Plaid by Visa, in a highly competitive deal, shows how even the largest incumbents are feeling pressure to innovate and need to think outside of their current business models. Along those lines, I have been spending time thinking of the the continued digitization of the financial services sector. The recently announced $5.3B

Disintermediation 69

Disintermediation Aggregator China API 69

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Mobile RTB.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Acquisition Efficiency. Let’s look at an example from an eCommerce company and what cohorts are valuable to them. How did that effect their average order value?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.].

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. The last option I have is called per hit. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Here is how I define end-to-end… Metrics on your report should give you clear understanding of your performance in these three areas: Acquisition, Behavior, and Outcomes. It is rare that we care about behavior.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. For example, a digital team at an ecommerce brand might focus on shopping cart abandonment rate as an OMTM, while the company’s NSM is “number of monthly transactions.”. Image source ).

Metrics 120

Metrics Acquisition Revenue .Net 120

Austin Startup

JULY 5, 2017

This may increase transportation use in aggregate, but it will accelerate the percentage of trips made using electric rather than internal combustion engines. This was the basis of Tesla’s recent acquisition of Grohmann Engineering. So instead, he set out to commoditize all the infrastructure that power ecommerce.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Most importantly, there’s a large variety of datasets related to marketing, ecommerce, and sales. In a Kaggle competition, you can compete for jobs or money (or glory). But the platform has evolved from that initial use case.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. All data in aggregate is crap. You can use the segmentation selector framework that outlines three broad buckets: Acquisition, Behavior and Outcomes. Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

MARCH 13, 2013

I run a SAAS business and if you have a business where users are entering their email addresses (SAAS, ecommerce, membership etc) then Kiss Metrics is very handy (although the learning curve is pretty high). Informly / Geckoboard or other aggregators. Of course I’m biased here but data aggregators or dashboards are awesome.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

NOVEMBER 21, 2011

All numbers in aggregate are at best marginally useful, and that rule applies to this one too. Never ever never never never create a custom report without three critical elements: Acquisition, Behavior, Outcomes. All of the above is still kind of at an aggregate level. Remember to divide the number by total Google traffic.

Analytics 136

Analytics Metrics Search Aggregator 136

ConversionXL

JUNE 21, 2015

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Stay away from aggregate metrics – combine, segment, visualize, predict. Paras Chopra ( VWO ): What Digital Marketing Can Learn from the World of Product Management.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. That is so very cool because Direct traffic (non campaign, non search, etc) was usually less influenced by other things (acquisition related thing you do – places you spend money) and hence served as a great barometer for over health of the site.

Analytics 68

Analytics Metrics Search Florida 68

YoungUpstarts

JULY 31, 2019

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. Aggregate or Affiliate marketing. trillion by 2021.

Customer 133

Customer Product Social Media eCommerce 133

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? One of my favorite exercises is to do the above analysis based on Cost Per Acquisition, rather than just conversions. You don't have to do attribution analysis for all your conversions in aggregate.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 15, 2014

This is a nicely customized data puke for our Ecommerce and Customer Retention team. It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). Covers acquisition, behavior and outcomes. A great summary of performance with some trends.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. If you have a lot of them, aggregate them up. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. You say Google spends $10B on traffic acquisition. Intent is well understood in this traffic and the signal is strong.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Aggregate costs and results in a tool like Google Data Studio or BigQuery.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? IMPORTANT: This type of behavior is rare so you should not see 0 visits often. My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

MARCH 23, 2010

Business priorities (no we are not doing ecommerce, we want leads!). There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits. Bigamy is vastly overrated.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. One reason this doesn’t happen is that customer acquisition often takes precedent.

eCommerce 78

eCommerce Analytics Revenue Customer 78

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 19, 2010

Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. In aggregate almost all data is useless (like # of Visits). Segments: Acquisition: Organic search, Email campaigns, Mid-western US states.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

AUGUST 23, 2020

Outleads’ platform shows a heat map report that aggregates all calls, as well as the element click associated with each individual call. A new breed of heat maps, known as “call heat maps” , solve this by linking web clicks to the phone calls the clicks generated.

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

MARCH 26, 2014

As you can see, factors like bounce rate, page visits, total revenue, and ecommerce conversion rates for the individual test variants are displayed offering a deeper insight than you’d get from you test tool by default. This type of flow is helpful for eCommerce Analysts and Optimizers.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience.

Analytics 145

Analytics Metrics API Web 145