Acquisition Aggregator Hiring PPC 
ConversionXL
AUGUST 19, 2020
You wouldn’t hire a brain surgeon to treat your heart condition. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? It’s the same for search engine marketing.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?
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View from Seed
JANUARY 8, 2015
If you’re very young as a company and simply need to acquire 10 alpha customers or 100 free users, then paid acquisition via search, display, and social are better bets, as well as any scrappy, non-scalable means of acquisition you can execute. Similarly, the value of a blog is how much work each post does for you in aggregate.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data.
ConversionXL
MAY 27, 2020
Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. Whether you plan to write the copy internally or hire an experienced B2B copywriter, the cost per 2,000-word post can surpass $500, even if you’re doing the bulk of the work yourself.
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).
Occam's Razor
JANUARY 7, 2014
11: Close to zero aggregated analysis exists, everything's segmented. #10: No company hires anyone called a Reporting Squirrel. Everyone hires what they believe are Analysis Ninjas. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14."
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