Remove Acquisition Remove Agile Remove Channel Remove Demand
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Best practices in software development started to move to agile development in the early 2000’s. With Agile you could end up satisfying every feature a customer asked for and still go out of business. Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) Lessons Learned.

Lean 120
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8 predictions that will affect the way we sell this decade

NZ Entrepreneur

It’s about becoming more agile. If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. All the traditional sales channels still exist.

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Next-Gen Marketing Option for Fast-Growth Companies

The Startup Magazine

A new kind of company, built to leverage new technologies, new media channels, new working practices and new consumer markets, Crowdify is agile, adaptive, responsive and forward thinking — but also grounded and focused on product and brand strategy and return on marketing investment.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 244
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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. KPI’s and processes are the root cause of corporations’ inability to be agile and responsive innovators.

IRR 335
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 311
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.