Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model? Where Are the Customers?

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

Austin Startup

JUNE 15, 2010

As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where the consumers interact with their brand. Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. But most of the frameworks available to us solve for divisional silos.

Framework 163

Framework Marketing Metrics Audience 163

Steve Blank

NOVEMBER 25, 2013

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 327

Oakland Incubator Lean Metrics 327

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

ReadWriteStart

MARCH 27, 2011

Flip startups are agile startups that aim to exit quickly. The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users.

Lean 144

Lean Startup Agile Coder 144