Remove Acquisition Remove Agile Remove PPC Remove Retention
article thumbnail

The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. Growth is all about customer acquisition – the process of attracting new people to the brand. . Adaptability/Agility . Every startup entrepreneur wants to see their company grow.

Startup 127
article thumbnail

How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

High Velocity Testing: Should You Really Move Fast and Break Things?

ConversionXL

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Revenue: Optimizing for actual money.

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC). In short, digital analytics stops you from relying on intuition to keep pace.

Analytics 106
article thumbnail

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. It will incentivize the right behavior.

Metrics 152