Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The second half of CPA is known as CLTV, or Customer Lifetime Value. And fourth?

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Cost per Acquisition. then it’s likely that your ROI is higher than Google Analytics is telling you out-of-the-box. Image Source. Cost per Engagement.

Marketing 78

Marketing B2C Social Media Channel 78