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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Take a read below to learn how Google Analytics can best help you do just that. Universal Analytics – User ID. Mobile Overview Report. Channels Report.

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Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Present and explain your marketing campaign.

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Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni

ConversionXL

You may have heard that Google recently announced that Universal Analytics was officially out of beta. But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business? You don’t need to run out and upgrade to Universal Analytics right now, but it should be on your roadmap.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Image source ). By Gagan Mehra. Image source ).

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. The Case For Building Customer Personas Out Of Data-Driven Research. New versus repeat customers.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

Yes, it will probably make your user experience more persuasive, but your time will be much better spent focusing on identifying your target market , customer development , and data driven traffic acquisition. That being said…. hint: tweet this ). It was absolutely beautiful, and unlike anything the site’s users had ever seen.