ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. All that money that you spend in pay-per-click is going to go into your customer acquisition cost. In terms of pre-purchase, traffic and content metrics. I’m going to pause here for a minute and make sure you guys don’t have any questions.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48