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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Image source ). By Gagan Mehra. What do they need?

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). It’s your job to understand what your top ten most important combinations are (device/operating system/browser). Fix churn before acquisition – it will flatline growth.

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The Definitive Guide to Video Prospecting

ConversionXL

When it comes to collecting user data, we’ve found that nothing beats Google Analytics. The analytics platform from Google allows you to collect demographic data (age, gender location) as well as behavioral data (which pages they visit and how long they stay on them) on your audience. Here is how you do that: Sign in to your account.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

The company’s chief operating officer complained, “There’s no way I can manage my business with this many measures. The Digital Analytics Power Hour guys suggest looking at the mission statement. Non-commerce sites tend not to go past traffic acquisition and time-on-site. What Are Your Goals? One way to pinpoint your mission?