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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. From a PR perspective I would have made those announcements 2 weeks after the conference. We didn’t have the resources to do it all. We will be direct and forthright.

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Fauxmentum

Both Sides of the Table

“the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. I’m not saying you shouldn’t grow engineering or do PR. __. faux·men·tum. fōˈmen(t)əm,fəˈmen(t)əm/.

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9 Ways to Protect Your Business Reputation

Women Entrepreneurs Can

Devise a Winning PR Strategy. It’s important to devise a winning PR strategy, to ensure that your business is portrayed positively in the media. As well as this, your PR strategy should outline how you communicate within your company, and within your market. Your strategy should include a roadmap to help you manage a PR crisis.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

PR Week does this in a Twitter poll. Zendesk maintains a Ruby on Rails API client, making it relevant to the conference as a company and potential employer for Ruby on Rails developers. Like gathering audience data, this means asking them: What do they like about your business/book/podcast? What do they dislike?

Audience 139
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Marketing/Communications/PR. Mergers and Acquisitions. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. Advertising/Sales. Art/Creative/Design.

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

So just to close off the task part at least for the time being, yes, I would like to create an API integration, so if you use Asana, great, for your tasks. So if I make an open API, you can make a bridge for the tool that you use. Nobody can do an API. Edwin: There are tools like Zappier or If/Then or something like that.

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Quickly Unpacking Visa’s $5.3B Acquisition Of Plaid

Haystack

Plaid is known within the startup and VC community as a strong company, but it is also a relatively quiet company in terms of its own PR and social media chatter. Windfall events are almost required to extend one’s lifespan in the Bay Area these days, and this acquisition certainly qualified as one for those involved. 2/ API FTW.