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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. With PR, a story needs to exist before an article is written.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). Should any money go to PR at all? But how?

PR 101

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

PR for Startups

Tony Wright dot com

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!&#.

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Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies

ReadWriteStart

One recurring theme that kept coming up is that entrepreneurs are finding guerrilla p.r. Guerrilla p.r. Sponsor. AskHerFriends.com.

India 11

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. The answer? Something so simple.

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past. Publish.

SEO 31

5 Easy Ways to Drum Up PR Coverage

Fresh Inc.: The Staff Blog

PR is a bit squishy, so it was hard at first to embrace having to do it. Understanding the business of PR is paramount to your success.

PR 20

The Backuisition and 9 Other Types of Acquisitions [humor]

OnStartups

10 Types of Acquisitions. 1. Crackuisition : BigCo is addicted to acquisitions. It's time for some Friday fun. Do you have hackers?”

SQL 15

6 Tips To Help Entrepreneurs Win And Grow A Strong Customer Base

YoungUpstarts

You can also try to build an initial following by leveraging public relations (PR). company has to be really good at PR to get a lot of buzz.

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

You have sites who hit too hard, too fast in terms of lead acquisition. Round Seven: Speech and PR. Where do all those dollars go?

Announce Your Financing In Conjunction With Your Form D Filing

Feld Thoughts

If you have substantive stuff to announce around the financing, say an acquisition, a major strategic partnership, or a new product release, announce it at the same time. Financing form d pr secI’ve always had mixed feelings about the importance of a company announcing a financing in the absence of any other activity.

Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum | saastr – buff.ly/1wh5loQ. hope you enjoy! 15aYQbM. 1zJjEjL.

Twitter Link Roundup #274 – Non-conventional Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Why CEOs Need a Talent Acquisition Strategy crowdspring.co/1MGkmFF. The 1980s. Anybody else remember that awesome decade? Enjoy! In Mt. 1JI1Exk.

Twitter Link Roundup #213 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Famous tech acquisitions, cost per user – crowdspring.co/1gAC3Wp. Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k.

Twitter Link Roundup #123 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Secrets of the acquisition process from EA and Zynga – [link]. 5 New Spots for Chicago Tech Entrepreneurs – [link]. – [link].

Twitter Link Roundup #135 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Acquisitions fail 70 to 90% of the time – [link]. Here are some of the links that I’ve liked and shared this past week! – [link].

7 Startup Entrepreneurs On How To Attract Top Talent

YoungUpstarts

Philip Acuña is a journalist and PR strategist based in Medellin, Colombia. by Philip Acuña. Here’s what they had to say. 1. Sell Your Business.

When Should Startups Hire a PR Firm

Mark Birch

I attended the inaugural PR 2.0 The problem is that hiring a PR firm is a hefty expense for an early stage startup.

Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Web Tool of the Month: crowdSPRING – [link]. Who’s Next?

How To Sell Your Tech Startup

START-UP BUSINESS TALK

By 2003, Blogger had one million users and Google bought Pyra (the first Google acquisition). This is when acquisition talks began.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost.

Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. From Deadpool to Acquisition: Lessons From Sprouter’s Almost Fail – [link]. The full story in the Other section below. Very shady, if true.

Outsource things you don’t care about

Chris Dixon

At an early-stage technology company this means you do in house: product design, software and/or hardware development, PR, recruiting, and costumer relations/community management. It is still common for startups to hire outside PR firms. If you decide to hire an outside PR firm, that means you don’t care about PR.

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Twitter Link Roundup #206 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Typical Billion Dollar Startup Acquisition – crowdspring.co/1bXwwt5. The last roundup for 2013! 18DVSuQ. 1hdjfOi. 1jcad8J. 1hilYpF.

Why Introverts Get More Sales

Up and Running

This is a wonderful trait in an entrepreneur, because in many business settings customer retention is much more important than customer acquisition.

Sales 22

Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Corporate Acquisitions Of Startups — Why Do They Fail? Here are some of the links that I’ve liked and shared this past week! 1jrrWok.

Twitter Link Roundup #204 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

How To Become A Customer Acquisition Expert -  buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert -  buff.ly/1aWRqqY. 1aTk8Jc.

Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Enjoy! think twice! 1EpIsRc.

Twitter Link Roundup #122 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Google’s Rules of Acquisition: How to Be an Android, Not an Aardvark – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Image credit: Brjoern Ewers. – [link].

Twitter Link Roundup #169 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. Top 10 List of Small Business Resources – [link]. Surprise!

Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Amazon is surprisingly quiet/inactive when it comes to acquisitions | Re/code – crowdspring.co/1dhwOrm. 1f1zOfD. 1dlSylX. 1ep8F6R. M5SXUd.

Twitter Link Roundup #98 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

What Startups Can Learn About PR and Crisis Management -  [link]. Here are some of the links that I’ve liked and shared this past week!

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference.

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. The aim of this article is to deconstruct the PR process for entrepreneurs, in the hopes that you will be able to better optimize your chances for coverage in the future.

Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. That’s what you’ve got?  PRPR is subtle.  Save it for someone who cares!   Next page. 

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Consumer Web Platforms: Apps & Customer Acquisition (TieCon 2009.

500 Hats

Middle America vs Silicon Valley, OpenID, & Single Sign-on Top 5 reasons PR doesnt work (for Geeks) VCs & Tech Lawyers: INNOVATE, AUTOMATE, SIMPLIFY. Consumer Web Platforms & Customer Acquisition View more presentations from Dave Mcclure. The Internet Revolution, Act III. The 4 Things You Really Need. Part II! Facebook Ads Suck?

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Summary : YouTube as a customer acquisition tool to building great online businesses is unrivaled today. That is YouTube today. post-script.

SEM 154

Twitter Link Roundup #174 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

An acquisition is always a failure | by Jake Lodwick – [link]. Here are some of the links that I’ve liked and shared this past week!