Acquisition Architecture B2B SEO 
Up and Running
APRIL 17, 2018
B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. Check out the video below for an easy-to-understand definition of SEO.
ConversionXL
NOVEMBER 24, 2021
If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. It’s also used to discover existing captive audiences. Building a community. Image source.
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Duct Tape Marketing
FEBRUARY 14, 2018
Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you’ll understand why after reading this column. In fact, for many clients, it could be your “foot in the door” on top of which you sell other less concrete services like SEO.
Occam's Razor
JANUARY 6, 2010
I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. The information architecture on most website is terrible and the reason is that company employees create it for themselves. There are so many ideas.
ConversionXL
MARCH 3, 2021
For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.
Occam's Razor
FEBRUARY 20, 2012
If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Now, I better understand visitor acquisition.
Occam's Razor
NOVEMBER 15, 2010
Go to the B2B dancing monkey video (what!). Get a feel for the information architecture and cross sells and font size and buttons and tab structure and user experience etc. Step #2: How good is the acquisition strategy? It's a sign of a healthy business that has a diversified customer acquisition strategy.
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