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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market.

Marketing 110
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Choose to expand vertically or horizontally. At the end of 2019, I noticed an increasing shift toward organic marketing in the ecommerce and consumer technology space.

PR 120
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

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Where We Invest in 2013 and Beyond

Rob Go

This is why ecommerce fashion and design (eg: Fab and Pinterest) have emerged now vs. earlier. B2B and especially SMB SaaS: We see B2B and especially SMB software to be a large and attractive category. In our own portfolio, we’ve made a few investments here.

B2B 62
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Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. There are countless B2B startups that are enabling this digital transformation and how consumers experience the Everyday Economy. It’s a question every VC asks themselves and the entrepreneurs they invest in.

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Special: 20 Israeli Startups Come to London for “New Media” Delegation

VC Cafe

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145