ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. image source. And yet…Forrester found that 70% of(.)

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. image source. And yet…Forrester found that 70% of(.)

Retention 112

Retention Developer Customer Programming 112

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. image source. And yet…Forrester found that 70% of(.)

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. Much of this success can be attributed to their acquisition campaigns that often combine humor with a serious tone that let you know they take pest control very seriously. image source. And yet…Forrester found that 70% of(.)

Retention 98

Retention Customer Developer Programming 98

ConversionXL

APRIL 18, 2019

Those informational queries are often the highest volume terms a site targets—key drivers of awareness and acquisition. That context can help sites rank in a vertical like recipes, where search engines can’t differentiate a good chocolate chip cookie from a life-changing one. For smaller sites, intent evaluation is quick and easy.

Search 126

Search Aggregator New York SEO 126

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Two ecommerce companies that have seen tremendous growth are paying attention to their core values and culture to keep their organizations coherent as they dramatically increase in size.

Stealth 60

Stealth Startup Lean Cofounder 60

The Equity Kicker

AUGUST 28, 2012

IBM has just announced the acquisition of social recruitment business Kenexa for $1.3bn, the latest of a string of ‘social’ enterprise software businesses to be acquired this year. The first major acquisition of a social business was Salesforce’s acquisition of Radian6 for $326m nearly 18 months ago.

Vertical 94

Vertical Acquisition eCommerce Flash 94

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Cross-Device Attribution. Mobile RTB. Social RTB.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

The Equity Kicker

JUNE 1, 2015

Thinking about ecommerce and marketplaces where we focus, general purpose companies like Amazon and eBay were market leaders as internet adoption passed through 10-20%, but then as other categories of commerce have come on line it seems to me that we’ve seen the same movie play out over and over.

Technology 60

Technology eCommerce Vertical India 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Lightspeed Venture Partners

DECEMBER 16, 2010

Today we’re announcing that Lightpseed and Accel are investing in Bonobos , a vertically-integrated men’s apparel etailer. Their growth was initially steady, but has really taken off in the last few quarters as they got a better handle on Customer Acquisition Cost versus Lifetime Value. apparel bonobos Ecommerce'

Vertical 113

Vertical eCommerce Curation Acquisition 113

The Equity Kicker

MARCH 7, 2017

Full stack vertical AI startups actually work – main reason: low level task based AI gets commoditised quickly whereas vertical AI plays solve full-stack industry problems with subject matter expertise and unique data which make them defensible. This reached the point where $m per PhD was talked about as an acquisition metric.

Artificial Inteligence 80

Artificial Inteligence API Vertical Algorithm 80

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. The average email open rate in the ecommerce industry is 16.75%. Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Most eCommerce sites compete with Amazon one way or another. We selected 4-5 sites from each sub-vertical. Competitive analysis is an important element of business strategy. How does it work?

Conversion 48

Conversion eCommerce Database Vertical 48

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services. Twitter recently introduced topics , too.).

SEO 159

SEO Framework SCRUM Search 159

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. This was the basis of Tesla’s recent acquisition of Grohmann Engineering. But instead, Bezos executed towards a much larger vision: to generate revenue on every ecommerce transaction on the Internet. In other words, it’s building the factory.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

NOVEMBER 28, 2022

TikTok users embrace ecommerce. By taking advantage of TikTok’s vertical split-screen, the ad cleverly demonstrates the before and after effects of the product to show its USP. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Shoot videos vertically in 9:16 aspect ratio. Keep videos short.

Customer 102

Customer Viral Audience Campaign 102

Rob Go

DECEMBER 10, 2012

This is why ecommerce fashion and design (eg: Fab and Pinterest) have emerged now vs. earlier. Historically, small businesses have been pretty slow technology adopters, and the cost of customer acquisition has been too high relative to the LTV of these customers. In our own portfolio, we’ve made a few investments here.

B2B 62

B2B Internet Vertical Early Stage 62

Cracking the Code

MARCH 28, 2022

One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. For example, Snyk has recently announced a number of acquisitions. We’ll also see the emergence of more low code / no code platforms that address specific vertical needs.

Global 62

Global Europe Software Review 62

ConversionXL

NOVEMBER 5, 2020

Choose to expand vertically or horizontally. At the end of 2019, I noticed an increasing shift toward organic marketing in the ecommerce and consumer technology space. There’s plenty of pie to go around. But, more importantly, your competitors are continually setting new standards for working. What to do when your pivot doesn’t work.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. They're not normally the task with generating revenue, but we're like, Hey, if you put this in and you make money, you could take that money and then increase your budget for your own acquisition. It was like, don't ask, don't tell, right?

Marketing 89

Marketing Affiliate Channel Software Review 89

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. General news carries the lowest CPCs whereas specific verticals like healthcare and finance command higher CPCs. You say Google spends $10B on traffic acquisition. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Base your ecommerce Facebook ads strategy on deep customer research to resonate. Take Buck Mason , an online clothing ecommerce business.

eCommerce 102

eCommerce Audience Differentiation Campaign 102

Occam's Razor

FEBRUARY 26, 2008

Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals. But recently I have been learning a lot about changes to the site's acquisition strategy, we are also having trouble getting support to make the site better and execute on our multichannel strategy.

Management 68

Management Analytics San Diego Web 68

View from Seed

AUGUST 2, 2017

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. Sunrise , a calendar app we invested in from our first fund, was used every single day by millions of consumers prior to their acquisition by Microsoft. Slack and Dropbox are used every single day by their business customers.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Occam's Razor

MARCH 7, 2016

But, some common KPIs for ecommerce websites can be CPA, Conversion Rate, Unique Pageviews, Time Lag and Path Length, Task Completion Rate etc. Some common KPIs for non-ecommerce websites can be micro-outcomes conversion rates, Unique Pageviews, Page Value, Task Completion Rate, Recency and Frequency, etc. What's in a name?

Analytics 60

Analytics Marketing Metrics Audience 60