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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Some startups have really long sales cycles.

Marketing 120
Marketing Sales Cycle Startup CTO Hire 120
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48
Software Review North America Europe Metrics 48
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