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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? How did you address that? EM: We had waves of topics.

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Marketing Sales Cycle Startup CTO Hire 120
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48
Software Review North America Europe Metrics 48
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