Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]
ConversionXL
JULY 9, 2015
Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. Using past data to qualify leads.
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