ConversionXL
AUGUST 11, 2021
For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Lean on your professional networks too. Starting on Page #1 at $600 and decreasing the price per page by $3 ($597, $594, $591, etc) ended up with Page #200 priced at $3.
ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. The results? Prospect trial to conversion rates fell with the longer trials.
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Up and Running
MARCH 14, 2017
In the Lean Startup methodology, one of the most important elements is getting out of the building. You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Idea validation and Lean Planning.
ConversionXL
OCTOBER 13, 2015
In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. So PPC Hero looked at days to transaction for this segment: Image Source.
Occam's Razor
SEPTEMBER 20, 2010
Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. Make your pages as lean as you can, especially campaign landing pages. Oh one more thing.
ConversionXL
JUNE 2, 2022
The median figures for each strategy should give you an idea of which program to lean towards. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.
ConversionXL
SEPTEMBER 18, 2019
Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. The two options aren’t mutually exclusive: If you hire an agency, you can lean on them to help you build and run (or speed up) an in-house CRO program. But it’s on the rise— 60.8% of businesses are making CRO a priority.
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