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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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How to Analyze SERPs to Win Big in Rankings

ConversionXL

Google is always changing how it displays search results. Searches have become intensely customized for intent. These answer boxes used the Knowledge Graph to show a box that answered a search query. Featured snippets have since expanded the answers that Google can pull directly into search results.

SEO 147
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No Accounting For Startups

Steve Blank

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. One of the ways our VC’s kept track of our progress was by taking a monthly look at three financial documents: Income Statement, Balance Sheet and Cash Flow Statement. Here’s why.

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Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Its acquisition of Android may have been the biggest bargain in corporate history.

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Why Companies are Not Startups

Steve Blank

The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. Somewhere in the dim past of the company, it too was a startup searching for a business model. Our Investment Readiness Level is just one of those metrics.)

IRR 335
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The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28