Acquisition Campaign Channel Product Name 
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report.
Occam's Razor
JULY 22, 2013
Identify gaps in our content/engagement/channel strategy on the web, 2. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You want sales, yes.
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ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
Occam's Razor
SEPTEMBER 7, 2010
Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. We have a very long tail of data in web analytics. everything!
www.rocketwatcher.com
NOVEMBER 8, 2010
Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.
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