Acquisition Channel CPA Framework 
Duct Tape Marketing
FEBRUARY 10, 2022
Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Blumer CPAs. Marketing Podcast with Jason Blumer. So I'm excited to be on the show.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
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www.readwriteweb.com
SEPTEMBER 7, 2010
The channel is sponsored by Intel and VMware. CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. CPA Definition : CPA is "Cost per Acquisition."
www.readwriteweb.com
SEPTEMBER 7, 2010
The channel is sponsored by Intel and VMware. CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. CPA Definition : CPA is "Cost per Acquisition."
The Startup Magazine
SEPTEMBER 12, 2023
Here are the most effective digital marketing channels to skyrocket your business’s success. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Mobile Marketing Marketers in today’s mobile-first world must pay attention to this channel.
Occam's Razor
DECEMBER 9, 2013
To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Focus on optimizing your Cost per Acquisition (CPA).
Occam's Razor
AUGUST 9, 2016
I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Play with Enhanced Ecommerce Reports.
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