ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. However it comes with its own set of challenges, like retention and churn. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. Customer acquisition cost (CAC).

Analytics 106

Analytics Metrics Channel Campaign 106

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Build something then demo it to people. Acquisition / Lifetime Value, etc. Press is something you should do once you know your activation / retention metrics are good.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Cost per acquisition (CPA). Measure the retention value of your customers by looking at: Churn rate: The number of customers that stop paying in a given period (e.g., That puts them in the awareness stage.

Customer 140

Customer Marketing Social Media CPA 140