article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. In addition, churn tends to rise as a company grows.

article thumbnail

30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

Hearpreneur

The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video. Not working on feature requests has, in a large way, contributed to our churn rates. Photo Credit: Bailey Whissel. The way marketing is done is changing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Metrics that matter to social platforms (Part 1/3)

Version One Ventures

In fact, when we use the term “social platforms” at Version One, we’re referring to messaging (e.g. WhatsApp, SnapChat, Facebook Messenger), private social networks (e.g. Facebook, LinkedIn, Shift Messenger ), public social networks (e.g. After we understand engagement and churn, we can perform cohort analysis.

Metrics 60
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. LPs, coinvestors, and press use these tools, so I work for free for these data vendors to make sure that their data about our activities is correct.

article thumbnail

Focus on awareness and metrics are keys to success

Up and Running

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. These entrepreneurs soon find out it is not.

Metrics 68
article thumbnail

6 User Onboarding Flow Examples (With Critiques)

ConversionXL

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. The network effect from creating user accounts with social profiles also has potential upsides for user and revenue growth. Churn rate is proportional to the distance between sign-up and value. via Intercom).

Mobile 48
article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Acquisition / Lifetime Value, etc. If you’re getting 2% upgrade to paid, but 15% monthly churn, then you need to spend more time on the Pro features to insure the cost benefit is there. How can I lower my apps churn rate? customer acquisition, like Launchrock, you called that something, what was that again?