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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. This feedback can improve your acquisition strategies , your value proposition , and your processes on every level.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This feedback can be used to improve your acquisition strategies, your value proposition , and your processes on every level. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

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The Definitive Guide to Video Prospecting

ConversionXL

What is the age distribution of your female demographic? What is the age distribution of your male demographic? Here is how the Demographics dashboard looks: While this is a pretty basic set of information to get about your audience, operating without it would mean poking around in the dark. Conclusion.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Similarly, if both the pageviews and bounce rate are low, it means your content is doing the job of hooking the readers; you now need to work on your distribution strategy to get more people to see the content. Pro Tip – Higher clickthroughs are a definite sign of engagement. Average Time on Page.