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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. My Background. The site was once great; marketed by a high-end NYC PR firm.

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[Review] The Social Customer

YoungUpstarts

Nor to achieve the greatest “virality” in our digital campaigns. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

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5 myths about the marketplace that mobile strategies busted

The Next Web

Motivators include altruism (helping patients and growing the knowledge database); professional pride (doctors actively rate and rank each other through endorsements and peer review); and only secondary income or new patient acquisition (patients pay for more detailed answers or video consultations).

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Social shopping

BeyondVC

It leverages almost a wiki like concept so when I add a bottle of wine, it first searches its database to see if anyone else in the community has already input the data. It already has over 3 million bottles of wines in its database so I did not have to do alot of work to get started.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Database Marketing. Mergers and Acquisitions.